IMPORTANT TOPICS IN SHORT
This is what has been said about
JAM Spring//Summer 09:
"We welcome this product-focused and easy-to-reach fair. Customers find the right
atmosphere here for additional purchases."
René Loewy, Rocket Dog
"The first floor needs to be better arranged. We made good contacts and showed our presence but orders were not quite up to speed yet. Cologne is most certainly the right location and we believe that JAM will develop positively in the future. Organisers might even want to think about extending the event to three days."
Frank Kolewe, Sales Manager Original Penguin, Superfly, UCLA
"This was our first trade fair appearance in Germany and we are very satisfied. Thanks to the relaxed atmosphere at JAM we had time for in-depth talks with existing accounts and were also able to meet some new customers, too. We will definitely be back, though with a bigger stand next time."
Constanze Gruber, Area Manager Desigual
"On Sunday both visitor numbers to the stand and quality of contacts were excellent. The mix of existing and new customers was also more than satisfying. Things then got a little more coherent on Monday. We will definitely be back in January though I would like to see the halls arranged with a bit more theme focus and structure in terms of exhibitor profile."
Markus Müller, Sales Manager Tom Tailor Denim
"The trade fair is pleasant and relaxed and visitors are all in a good mood. In comparison to Barcelona where the tremendous numbers of visitors to our stand made things pretty hectic, here we were able to hold relaxed talks. To push the significance of the fair further - something exhibitors all want - we need to see a bit more happening. The foundations and the walls are up and now JAM needs a roof on it."
Christian Schütt, Retail Manager Germany Ben Sherman
"JAM far exceeded our expectations. I have been to many different fairs but have never been able to win over so many quality new customers in two days as here. The working fair atmosphere certainly helped. I found the uniform and open stand system, which puts the collection into the foreground, really excellent. I am already looking forward to the next JAM in January."
Frank Götz, Country Manager Firetrap
René Loewy, Rocket Dog
"The first floor needs to be better arranged. We made good contacts and showed our presence but orders were not quite up to speed yet. Cologne is most certainly the right location and we believe that JAM will develop positively in the future. Organisers might even want to think about extending the event to three days."
Frank Kolewe, Sales Manager Original Penguin, Superfly, UCLA
"This was our first trade fair appearance in Germany and we are very satisfied. Thanks to the relaxed atmosphere at JAM we had time for in-depth talks with existing accounts and were also able to meet some new customers, too. We will definitely be back, though with a bigger stand next time."
Constanze Gruber, Area Manager Desigual
"On Sunday both visitor numbers to the stand and quality of contacts were excellent. The mix of existing and new customers was also more than satisfying. Things then got a little more coherent on Monday. We will definitely be back in January though I would like to see the halls arranged with a bit more theme focus and structure in terms of exhibitor profile."
Markus Müller, Sales Manager Tom Tailor Denim
"The trade fair is pleasant and relaxed and visitors are all in a good mood. In comparison to Barcelona where the tremendous numbers of visitors to our stand made things pretty hectic, here we were able to hold relaxed talks. To push the significance of the fair further - something exhibitors all want - we need to see a bit more happening. The foundations and the walls are up and now JAM needs a roof on it."
Christian Schütt, Retail Manager Germany Ben Sherman
"JAM far exceeded our expectations. I have been to many different fairs but have never been able to win over so many quality new customers in two days as here. The working fair atmosphere certainly helped. I found the uniform and open stand system, which puts the collection into the foreground, really excellent. I am already looking forward to the next JAM in January."
Frank Götz, Country Manager Firetrap